Director of Admissions
St. Martin's Lutheran School of Annapolis
Director of Admissions
Full Time • St. Martin's Lutheran School of Annapolis
Benefits:
- Life Insurance
- 403(b) Retirement
- Competitive salary
- Health insurance
- Paid time off
The Director of Admissions is responsible for leading the full enrollment lifecycle (PK3–Grade 8), from initial inquiry through enrollment and re-enrollment, in order to drive sustainable growth and retention at St. Martin’s Lutheran School.
This role requires strong ownership of systems, consistent follow-through, and the ability to represent the school with professionalism, warmth, and clarity. The Director of Admissions serves as the primary driver of enrollment growth, ensuring that prospective families experience a responsive, organized, and mission-aligned admissions process.
This is a high-accountability, execution-focused role critical to the school’s continued rebuilding and long-term success.
Who You Are
You are someone who:
- Thrives in roles that require organization, ownership, and follow-through
- Is highly detail-oriented and able to manage multiple systems and timelines simultaneously
- Communicates clearly, professionally, and warmly with families and community partners
- Is proactive and solutions-oriented—you take initiative rather than wait for direction
- Understands that consistent execution drives results
- Is comfortable supporting and representing a Christ-centered school mission
- Takes pride in building systems that are efficient, reliable, and sustainable
Responsibilities:
- Serve as the primary point of contact for all prospective families from inquiry through enrollment
- Manage and maintain a centralized admissions system to track inquiries, tours, applications, acceptances, and enrollment decisions via Blackbaud CRM
- Develop and execute annual recruitment strategies focused on targeted growth grades
- Ensure all inquiries receive timely, professional follow-up and clear communication
- Track admissions data and trends to inform strategy and decision-making
- Lead the re-enrollment process for current families, including timelines, communications, and follow-up
- Maintain consistent communication with families to support retention and positive relationships
- Identify potential attrition risks and proactively support family engagement and retention
- Plan and execute admissions events including open houses, tours, information sessions, and new family orientation
- Ensure all event logistics are organized, professional, and aligned with school expectations
- Create a welcoming, structured, and positive experience for all prospective families
- Partner with the Marketing Coordinator to develop and execute outreach campaigns
- Support the creation of admissions materials, messaging, and communications
- Build and maintain relationships with local preschools, churches, and community organizations to increase referrals
Requirements:
- Proficiency in Enrollment Management and demonstrated ability to develop and implement effective admission strategies
- Strong Communication skills, including the ability to effectively communicate with students, families, and colleagues
- Experience in Student Recruiting and fostering positive relationships with prospective families
- Exceptional Customer Service skills and a commitment to providing supportive and transparent assistance throughout the admissions process
- Familiarity with Student Financial Aid policies and practices, with the ability to provide guidance to families
- Strategic thinking, organizational, and problem-solving abilities
- Bachelor's degree in Education, Marketing, Communications, or a related field highly preferred
- Experience in a similar role within an educational institution is a plus
About Us:
St Martins Evangelical Lutheran School has been a cornerstone of Annapolis community for over 30 years, providing a nurturing and academically rigorous environment for students. Families love our commitment to character development and academic excellence, while our dedicated staff enjoys a collaborative and supportive workplace culture.
Compensation: $48,000.00 - $58,000.00 per year
At St. Martin’s Lutheran School of Annapolis, we are a community of teachers, learners and believers. We take pride in our caring, nurturing and inclusive community. We embrace the notion that each student is unique, bringing experiences, beliefs and perspectives that form the framework on which we can build.
Our commitment to provide students with Christian instruction, exquisite education and extracurricular activities to prepare them for God-pleasing and productive lives has not changed since our founding in 1963.
We invite you to join us where we are “Learning Today & Leading Tomorrow.”
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